Blogs tell about SEO, SMM, SEM, page rank algoritham, meta tags, page navigation, link building, on-page & off-page optimization, etc.

If you are starting new web site, Its very careful to choose the domain name. Don’t have more than one domain. If you have more than one. Search engine consider that spam and take off from his data base.

Note: URL should be same. Don’t use multiple urls.

Ex: http://sify.com/astrology/ - 1st one

http://sify.com/lifestyle/astrology - 2nd one. Don’t use like these different urls in same page.

While creating URL. Don’t use years, for example “valentine_day_2009″. If used year, then can’t use next year for the same URL. So create as a common URL like “valentine_day” also the URL try to give the underscore between two. Because its also helps bit.

If creating new URL every year. It takes time to come forward to the google search. Used old URL its very easy to come forward. Because it already index in google search.

Note: The URL structure must be followed. Don’t use interval URL structure.
Example:
http://sify.com/sports/cricket/ipl 
The spider catch the url step by step like 1st sify.com/ Then take sports then take cricket then comes to ipl page.

If we have empty page on cricket. Then its difficult to index on the page.
example:
http://sify.com/sports/cricket/ 

The first example have html page but the above one doesn’t have page. The crowlar take till sports. difficult to go till end of the URL one.

Meta tags there 3 parts. 1st Title, 2nd keywords & 3rd description. Meta tags is the very very important for helping push our site to search engine page. If meta tags is doing well, Very difficult to come-up the page on search engine.

Important: Meta tags have size of the line lenght. Also avoid repeated words in meta tags. Words must be relating to the web page and content.

Before using meta tags have to search the keywords whether is searchable word or not by Keyword tools. Given below are a few list.

http://www.google.co.in/trends

https://adwords.google.com/select/KeywordToolExternal

http://inventory.overture.com/

http://freekeywords.wordtracker.com/

http://www.wordtracker.com/

http://www.seocompany.ca/tool/8-keyword-suggestion-tools.html

The above links are use for finding the search volume. Beased on this only we can write a meta tags.

This is the major part to come forward the page in the search engine.

2 - Strategies may increase both the number and quality of visitors.

3 - Algorithm: The formula that determines how a web page will rank in the search results pages of a search engine.

4 - Below the Fold: Content of a web page that is not seen by the consumer unless the customer scrolls down.

5 - Blind Traffic: Low quality traffic generated by misleading banners or spam.

6 - Clustering: In search engine search result pages, clustering is limiting each represented website to one or two listing.

7 - Doorway Page: A web page designed to draw in internet traffic from search engines, and then direct this traffic to another website.

8 - Filter Words: Words such as is, am, were, was, the, for, do etc, that search engines deem irrelevant for index purposes.

9 - IBL: Inbound Link, A link from another site to your site.

10 - OBL: Out-bound Link, A link from a page of your site to another site.

11 - Steeming: Word variations. For example, if I entered the query “swim”, a search engine that supports stemming might return results that include “swimming” or “swims”.

12 - Stop Word: A word which is ignored in a query because the word is so commonly used that it makes no contribution to relevancy. Example are common net words such as computer and web, and general words like get, I, me, the and you.

Notes:
CPA - Cost Per Action
CPC - Cost Per Click
CPM - Cost Per Impression
CSS - Cascading Style Sheets
CTR - Click Through Ratio
EPV - Earnings Per Visitor
LS - Look Smart
PPC - Pay Per Click
RFP - Request For Proposal
ROI - Return Of Investment
SEP - Search Engine Placement
SERP - Search Engine Results Page
USP - Unique Selling Proposition