1 - SEO for site & individual page.
2 - Strategies may increase both the number and quality of visitors.
3 - Algorithm: The formula that determines how a web page will rank in the search results pages of a search engine.
4 - Below the Fold: Content of a web page that is not seen by the consumer unless the customer scrolls down.
5 - Blind Traffic: Low quality traffic generated by misleading banners or spam.
6 - Clustering: In search engine search result pages, clustering is limiting each represented website to one or two listing.
7 - Doorway Page: A web page designed to draw in internet traffic from search engines, and then direct this traffic to another website.
8 - Filter Words: Words such as is, am, were, was, the, for, do etc, that search engines deem irrelevant for index purposes.
9 - IBL: Inbound Link, A link from another site to your site.
10 - OBL: Out-bound Link, A link from a page of your site to another site.
11 - Steeming: Word variations. For example, if I entered the query “swim”, a search engine that supports stemming might return results that include “swimming” or “swims”.
12 - Stop Word: A word which is ignored in a query because the word is so commonly used that it makes no contribution to relevancy. Example are common net words such as computer and web, and general words like get, I, me, the and you.
Notes:
CPA - Cost Per Action
CPC - Cost Per Click
CPM - Cost Per Impression
CSS - Cascading Style Sheets
CTR - Click Through Ratio
EPV - Earnings Per Visitor
LS - Look Smart
PPC - Pay Per Click
RFP - Request For Proposal
ROI - Return Of Investment
SEP - Search Engine Placement
SERP - Search Engine Results Page
USP - Unique Selling Proposition